2015
![2015](https://alamirgroup.co/wp-content/uploads/2015/10/new-website.jpg)
Development of our new corporate identity.
2012
We celebrated our 15th Anniversary.
2011
![2011](https://alamirgroup.co/wp-content/uploads/2015/10/molfix-launch.jpg)
Molfix diapers launched into the market as Hayat is added to our principals. Sales department evolves into a ‘Channel Focused’ unit. Birth of the Key Accounts Department.
2009
![2009](https://alamirgroup.co/wp-content/uploads/2015/10/warehouse.jpg)
Built new best-in-class warehousing facilities in Soba Industrial Area. Borges added to the portfolio. Oriflame is launched into the UAE market, based in Dubai.
2008
![2008](https://alamirgroup.co/wp-content/uploads/2015/10/lorenz-sampling.jpg)
Lorenz added to the portfolio. The HR function evolves into an independent HR Department.
2007
![2007](https://alamirgroup.co/wp-content/uploads/2015/10/old-website.jpg)
Launch of our first website.
2006
Establishment of the Impulse Department to cater to the lower trade.
2003
![2003](https://alamirgroup.co/wp-content/uploads/2015/10/oriflame-launched.jpg)
Cosmam launches Oriflame in the Saudi Arabian market. Management Restructured to allow for growth. Implemention of state of the art Enterprise Resource Planning solution (ERP).
2002
![2002](https://alamirgroup.co/wp-content/uploads/2015/10/mars-added-to-portfolio.jpg)
Unibrands Limited was established. Mars brand launched. Warehouse upgraded to cater to products requiring chilling and freezing.
2000
![2000](https://alamirgroup.co/wp-content/uploads/2015/10/chupa-chups-added-to-portfolio.jpg)
Chupa chups added to our brand portfolio. Establishment of the collections department. Sales team restructured around individual brands.
1998
Established a merchandising task force to support product display in the market. Cosmam Limited established to handle the Oriflame cosmetics business as an independent entity.
1997
We started from humble beginnings with a long term strategy of: recruiting fresh graduates and young talent marketing driven operation with brand focused sales create a culture of continuous improvement through training and innovation Kent and Kellogg’s brands served as our launching pad.