We are passionate about what we do! For us, sales is more that just a job, it’s a way of life, and that enthusiasm translates directly to results for you.

We are all about the long term. We know that, if we do the right thing consistently over an extended period of time, we will achieve the desired result.

We have strong values that we believe in and conduct ourselves according to, and they serve as our guiding principles at all times.

We don’t push boxes, we build brands. We add value to the chain by managing every aspect of your brands marketing, positioning, placement and distribution.

We have the best sales team in Sudan. We recruit promising college grads that are self-motivated and share our values, and we put them through the best hands on training in the country and motivate and develop them to be their best. For management positions, we recruit from within.

Your brand doesn’t go in a van with everyone else. Our business model is brand-centric, and everything is built around your individual brand, including the sales team, the sales & marketing plan, and the route to market plan. Each of our principals has their own independent team serving their brands interests.

Why we are different

Winston Churchill quote